User Outrage Forces Instagram to Withdraw New Policy

Well, that was fast. Regarding the changes to Instagram’s content policies  that I posted just last night, it seems they are already doing full damage-control.

The new policy, which basically stated that Instagram would be able to distribute your photos/content any way they saw fit and didn’t need to pay you for it, outraged everyone. Many people just decided to cancel their accounts or stop using the service altogether.

Apparently, it caused such a stir that the social media site had to just outright rewrite the policy.

According to them, the new policies were just misinterpreted and the “legal wording” of the document was too confusing for the reader to understand what they really meant. But I have to admit, I’m not sure whether this release is genuine, or they are just trying to cover up their tracks in this debacle. Judge for yourself. The current (new) policy reads as followed on the Instagram Terms of Use:

(some areas are emphasized for relevance)


  1. Instagram does not claim ownership of any Content that you post on or through the Service. Instead, you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service, except that you can control who can view certain of your Content and activities on the Service as described in the Service’s Privacy Policy, available here:
  2. Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.

I don’t know about you, but I have no trouble understanding the wording in those conditions. It clearly states that you grant them rights to use your content, that they can be paid to do so and that you don’t get any of it. They can say they meant something else, but I’m a bit skeptical about that claim.

So Instagram may have just had a big “oops” moment, or maybe they’re just trying to play it off like they didn’t mean it in order to quell the rage of the users. But, regardless of why they are rebuking the stated policy change, it’s clear that things aren’t going to play out that way now. So if you were thinking about canceling your Instagram account, you may have reason to reconsider.

It’s good to see that some companies still value the opinion of their users. Just remember this event if another social media site ever seems to be taking advantage of its members. Instagram tried to do it, but we didn’t stand for it.

And we never should.

Brandon Gardner

Brandon is a young and ambitious freelance writer. As a frequent contributor and lead writer for the Gaming section of Digiyoo, he seeks to make a name for himself by doing what he loves: writing about anything and everything worth hearing about. Follow him on Twitter to see more! Or check out some of his articles on InfoBarrel

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